Imagination Newsletter - June

	IMAGINATION IN MOTION...
Tradeshows are sometimes so crowded that attendees only have time to talk to a select few suppliers. Make your booth stand out by showcasing your company through executive presentations, video tours, music, animations, and more. For more information contact us at info@imagofilms.com or visit our website at www.imagofilms.com		Imago Newsletter Contents "The Permanent Night" debuts at NY International Fringe Festival Nobody Wins in a Foreclosure Occupational Health Programs Available on Health & Wellness Channel Health & Wellness Channel is Live Imago Wins 2008 Communicator Award Highlights of the Month For Information or Tickets visit: The New York International Fringe Festival www.FringeNYC.org 866-468-7619     "Blackout in New York City. Secrets and betrayals illuminate the flaws of a wealthy couple's seemingly perfect marriage, a first encounter sheds light on the scars of a young woman's past, and the night leaves an indelible mark on them all." This first run theatrical production of an original play by Kari Bentley-Quinn, is directed by Heather Arnson, and produced by Maria Romina Talabucon of Imago. For any questions on how to get involved please contact: thepermanentnight@gmail.com or romina@imagofilms.com Production debuts at the 2008 International Fringe Festival on August 8th, 2008 and ends August 24th, 2008. Visit us at www.thepermanentnight.com or use the logo links below to connect to the facebook & myspace pages for regular updates, and for mechandise, check out our store at cafepress. Nobody Wins In A Foreclosure. Developed by Imago to be distributed to over 100,000 customers on DVD, and hosted on the Indymac website; this video considers the options available for Indymac customers who may not be able to make their mortgage payment. Click the screen to the right, select the Commercial tab, and play the You Have Options Video Imago News For June 2008 NOW AVAILABLE HEALTH & WELLNESS CHANNEL Go to HWCMedia.com to watch occupational health related videos. This month, Preventing Repetitive Motion Injury, Workstation Ergonomics, and Good Posture are available. Look for more videos in the upcoming months. HEALTH & WELLNESS CHANNEL IS LIVE!! The beta release is available for syndication to your intranet site for your employees, just select the Occupational Health tab, and select the get code icon, then copy & paste the code shown into your intranet html page, and you should be good to go.
Atrial Fibrillation is the most common cardiac arrhythmia encountered where the upper chambers of your heart beat irregularly, thereby affecting the ability of the heart to pump blood efficiently; leading to blood clots, stroke, and irreversible heart damage. The minimally invasive Maze Procedure returns the heart to normal by interuppting the path of abnormal electrical signals causing Atrial Fibrillation.   2008 Communicator Award Off The Cuff - Web Series "Off The Cuff" is a web/intranet series designed for corporate executives to communicate with employees more effectively.

This message and/or any attachments may contain confidential and/or legally privileged information and is intended for use only by the intended addressee. If you are not the intended addressee, you are not authorized to disclose, reproduce, or distribute the contents of this message or take action based on information contained herein. If this e-mail is received in error, please notify the sender immediately and delete any remnants of the message from your system. Imago Film Productions, Inc. 3500 W Olive, Ave, Burbank, CA 91506 Imago, the Imago logo, and the Health & Wellness Channel are registered trademarks of Imago Film Productions, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. All Content, © Copyright 2008 Imago Film Productions. All rights reserved.

 

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April - Imago's Newsletter

	IMAGINATION IN MOTION...
In-Development - Ask The Doctor We are looking for medical questions you may have to include in our upcoming series Ask The Doctor. If you have a question for a physician, a rumor youve heard, or just a topic you would like highlighted, please send an email to info@imagofilms.com. May 1 Occupational Health Episodes: Prevent Repetitive Motion Injury - Avoid injuries related to daily activities that are repetitive. Maintaining Good Posture - A view of tools, tricks, and equipment to maintain posture. Workstation Basics - Layout your workstation to improve effectiveness, safety, and comfort.		In this installment of the Imagination in Motion Newsletter we will be dropping into the award-winning IMAGO archives. The Highlight for this week puts focus on brain surgery with no incisions! Highlight of the Week   Although named a knife, there are no knives or even blood involved. It delivers percise radiation treatment only to the affected area and is designed for select patients with brain tumors and other brain abnormalities. To watch and forward this along with one of Imago's other episodes of the Centers of Excellence, subscribe to your favorite video source below: iTunes ICYou.com Sponsored by The Transfusion Free Medicine & Surgery Center of Good Samaritan Hospital, Los Angeles, Elekta North America, & Imago Film Productions Inc. If the preceding links are unavailable you may visit www.imagofilms.com/videos.htm News for March 08 ERGONOMICS. On May 1st, we will be releasing the first few episodes of our Occupational Health Series. These will consider the basics of ergonomics in the workplace. These video are approximately 3 minutes in lenth each, and are provided free to HR Departments. Please forward this information to your HR Director if you think you and your collegues could benefit.   IMAGO TO DEVELOP HTML NEWSLETTERS Beginning April 2008, the design department of IMAGO will be developing email newsletter campaigns. These campaigns can use your current email distribution list, allow for subscriptions, and will provide reporting on newsletter activity, trends; allowing for more precise targeting efforts. For more information contact us at info@imagofilms.com.
Upcoming Projects: Prostate Cancer - New Internal Radiation Therapy techniques supply convenience to patients diagnosed with early prostate cancer. Advance Directive - Step by step instructions and research on properly completing this important medical document. International Wellness - We are currently in negotiation and preproduction for programming designed around preventative health in countries where access to western technology is limited.

This message and/or any attachments may contain confidential and/or legally privileged information and is intended for use only by the intended addressee. If you are not the intended addressee, you are not authorized to disclose, reproduce, or distribute the contents of this message or take action based on information contained herein. If this e-mail is received in error, please notify the sender immediately and delete any remnants of the message from your system. Imago Film Productions, Inc. 3500 W Olive, Ave, Burbank, CA 91506 Imago, the Imago logo, and the Health & Wellness Channel are registered trademarks of Imago Film Productions, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. All Content, © Copyright 2008 Imago Film Productions. All rights reserved.

 

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Imago's New Media Newsletter

	IMAGINATION IN MOTION...
In-Development - Dance Channel The response to this project has been overwhelming. Currently the Imago Development Team is establishing the format, distribution, programming and branding of the channel. The goal is to provide a central global media resource for the dance community to showcase the wide range of genres, talent, productions and merchandising. If you are interested in getting involved, please contact our Director of Project Development via email at romina@imagofilms.com. To submit a potential project that has a completed script, treatment, budget, and partial financing, contact us at info@imagofilms.com.		The video in our last email, Bunions with Dr Jonathan Saluta, was sent to only 250 recipients and had an impressive 4000 views, with over 360 iTunes & YouTube subscriptions. In this installment of the Imagination in Motion Newsletter we will be adding another 1000 recipients to the distribution list as we feature a video on the most impressive medical technology we've seen to date, along with some other new developments you may find intriguing. Take a look, let us know what you think. Highlight of the Week 10 million Americans have Peripheral Artery Disease, yet only 10% are diagnosed. Dr Mayeda shows us this minimally invasive, revolutionary new technology from CSI designed to clear obstructions such as plaque and calcium in peripheral arteries, thereby increasing the artery lumen. To watch and forward this along with one of Imago's other episodes of the Centers of Excellence, subscribe to your favorite video source below: iTunes YouTube GoodsamTV ICYou.com Sponsored by The Transfusion Free Medicine & Surgery Center of Good Samaritan Hospital, Los Angeles, Cardiovascular Systems, Inc., & Imago Film Productions Inc. If the preceding links are unavailable you may visit www.imagofilms.com/videos.htm News for March 08 How Important is Health in the Workplace? Our future series Occupational Health, will focus on health as it relates to the workplace. Issues such as diet, stress, maternity, ergonomics, & OSHA standards will be among the first releases. We will be providing this as a free service to HR Departments. For an application to use in your company, please contact info@imagofilms.com. DIGITAL SIGNAGE provides consumers the opportunity to see what you offer, understand your service, and become better informed about your products. Whether its a lobby, public transportation, storefront window, waiting room, or showroom, the impact of digital signage achieves results. Our clients at the California Market, center of Fashion in Los Angeles, have gained valuable exposure to over 3,000 visitors daily. For more information about the content and hardware solutions we provide through Viewsonic and Cisco, email info@imagofilms.com.
Upcoming Projects: The Permanent Night - Look for this Off-Off Broadway Play to open in Fall Season 2008. Advance Directive - Step by step instructions and research on properly completing this important medical document. International Wellness - We are currently in negotiation and preproduction for programming designed around preventative health in countries where access to western technology is limited.

This message and/or any attachments may contain confidential and/or legally privileged information and is intended for use only by the intended addressee. If you are not the intended addressee, you are not authorized to disclose, reproduce, or distribute the contents of this message or take action based on information contained herein. If this e-mail is received in error, please notify the sender immediately and delete any remnants of the message from your system. Imago Film Productions, Inc. 3500 W Olive, Ave, Burbank, CA 91506 Imago, the Imago logo, and the Health & Wellness Channel are registered trademarks of Imago Film Productions, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. All Content, © Copyright 2008 Imago Film Productions. All rights reserved.

 

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Imago's New Media Newsletter

	IMAGINATION IN MOTION...
What Does the Word Imago Mean? In Biology, the Imago is the last stage of development of an insect, after emergence from the pupae where the metamorphosis is complete. In Psychology, Imago refers to often the idealized image of a parent, formed in childhood and persisting unconsciously into adulthood. Origin: Latin for image What is New Media? New Media is the next stage of content development, marketing and distribution. It is utilizing new ideas, strategies, platforms and technologies to create new possibilities for reaching global communities without boundaries. It is the opportunity to challenge current conventions in design, marketing, video and film to discover reinvention in the new digital worlds of IPTV, mobile devices, social networks, on-demand video, etc. For more information on how to implement a solution that fits you, contact us at info@imagofilms.com, or visit us at www.imagofilms.com		Imago has been busy producing new media content for various platforms such as podcasts, closed-circuit TV, DVD marketing, internet TV, etc.  Fortunately the list seems to be never-ending.   One of the major accomplishments is a new online Health & Wellness (H&W) Channel that is being launched on the internet and closed circuit TV in hospitals and medical clinics this February 2008. More opportunities to expand to cable television are being explored for the near future. To find out more about the H&W Channel, check out the items below... Highlight of the Week The Centers of Excellence on the H&W Channel is a series that features well-respected medical professionals who exemplify the highest standards. This month's featured doctor is Orthopedic Surgeon, Dr. Jonathan Saluta. In this episode, Dr. Saluta discusses the facts about bunions, recommended treatments, and minimally invasive surgical options. To watch and forward this along with one of Imago's other episodes of the Centers of Excellence, subscribe to your favorite video source below: iTunes YouTube GoodsamTV ICYou.com Sponsored by The Transfusion Free Medicine & Surgery Center of Good Samaritan Hospital, Los Angeles, The Orthopedic Institute, Los Angeles, & Imago Film Productions Inc. If the preceding links are unavailable you may visit www.imagofilms.com/videos.htm News for February 08 Ever had a question you wanted to ask a physician? Check out the new interactive series Ask the Doctor. The place where viewers can submit questions and check to see if the Dr. has chosen to respond. To submit a question, please contact info@imagofilms.com. To watch for the answer to your question, subscribe to one of Imago's medical podcasts or video streams. The Health & Wellness (H&W) Channel provides patients the ability to see health content about physicians and specialists not only while onsite at the hospital, but also from work, home or on mobile devices. The H&W Channel's goal is to provide a medium for hospitals and health organizations to distribute medical information across multiple media environments. The initial launch of this new online channel will be available in February 2008 and is targeted to over 10,000 initial beta viewers. For more information, email info@imagofilms.com.
Upcoming Projects: Diamondback 360 - This revolutionary device will be the instrumental tool in opening the artery lumen in patients with periperal vascular disease. Advance Directive - Step by step instructions and research on properly completing this important medical document. Occupational Health - Programming designed for health in the workplace. Covering issues such as diet, ergonomics, OSHA isuues, and womens health. Stay tuned for next month to find out more about films in development and the new upcoming online dance channel.

This message and/or any attachments may contain confidential and/or legally privileged information and is intended for use only by the intended addressee. If you are not the intended addressee, you are not authorized to disclose, reproduce, or distribute the contents of this message or take action based on information contained herein. If this e-mail is received in error, please notify the sender immediately and delete any remnants of the message from your system. Imago Film Productions, Inc. 3500 W Olive, Ave, Burbank, CA 91506 Imago, the Imago logo, and the Health & Wellness Channel are registered trademarks of Imago Film Productions, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. All Content, © Copyright 2008 Imago Film Productions. All rights reserved.

 

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First Impression iPhone

I purchased 2 iPhones, figuring that since we produce content for mobile media and the web, we should have the latest products to test and show our clients. That said, I figured we should say what our findings are with regards this device in the short time we've owned them.

PROS
This is a great device unlike anything we've ever used, there is nothing that even comes close to its functionality, ease of use, design, clarity, etc. We find the videos from podcasts to be of the utmost clarity, with no lag times, and its ability to sync seamless (connected to a mac). The ability to connect to YouTube is also a very cool feature, with the videos fairly clear, and with tolerable load times. The other features such as photos, stocks, camera, weather, and calendar work as expected. Maps turned out to be a greater tool than I ever expected, providing traffic reports, directions, and satellite imagery. WiFi connectivity is fairly seamless in that it connects to any open network, which is great for surfing the web (To be fair, we have not tested secure networks). And finally, I really like the virtual voicemail feature. The future possibilities of this device look to be even more promising. With the potential creation of endless widgets for it, this phone can turn into a powerhouse device, tracking packages, making VOIP calls, watching IPTV channels, etc. Just look at the list of available widgets for OSX. I look forward to the creation of others to make this device fully shine.

CONS
I do have a list of cons, all of which you'll probably find on other message boards.
1. No Video Camera - even the simplest of phones record video now.
2. No Voice Dialing - need I say more?
3. No zoom feature on the camera.
4. Gmail cc's you on emails sent from the phone - annoying
5. No GPS on maps - I know I'm expecting alot from this one.
6. ATT service - The bar isn't raised that high, Internet is slow when available, and calls do get
dropped even when it supposedly has full signal. Lots of dead spots in LA (and New York I
hear).
7. Compression rate is different than AppleTV (Probably should be an AppleTV complaint)
which means we have to compress videos twice.
8. Search feature on YouTube is limited (Like AppleTV) therefore it is difficult if not impossible
to get to specific channels.
9. Speakers aren't that great - What should I expect for $600.00?
10. Keyboard cant go widescreen - would make texting easier.
11. No MMS messaging
12. No Legacy connections to ipod accessories (iHome, stereo docks, etc)- You mean we have to
buy all new accessories?!
13. No voice recorder - probably a new accessory I'll need to purchase; which leads me to
14. No radio, or Internet radio.
And finally
15. Battery life still sucks. - All I can say is keep your iPod handy.

Something else to note is that connectivity to many corporate servers for email, although seemingly possible, is not very likely; thereby keeping the blackberry useful. But for the most part, it is a great multi use device with some obvious limitations, but a definite leap for the future of not only phones, but any media device, not to mention the widget development possibilities, and considering the number of people who purchased one, it might be time to start reviewing your media marketing plan, and how you plan to reach them.

Joel Carter III
Imago Film Productions

Content & New Media Marketing

Content & New Media Marketing

Don't spend a lot to get the most from your content

 

Now that you've spent a considerable amount of time and money developing content for podcasts or your website, how do you get the most bang for your buck?  While website streaming is an excellent way to maintain constant communication with current viewers, you must consistently look at new ways to attract more viewers.  Additionally, some may feel as though a new marketing plan is in order. Realistically, however, just reviewing your current marketing plan and implementing simple promotional techniques may be all you need to expand your reach.

 

Broadcast to new Platforms

Historically, if you wanted to reach different market segments with visual content, you had to develop new content for each platform. With New Media, it is easier to take a single source of content that has been developed and expand it beyond a singular platform.  This allows for reaching a wide range of audiences with a single message without changing the core material.  Platforms such as iTunes, YouTube, MySpace, News outlets, Cable channels, IPTV, and even your own internal TV network are excellent outlets for viewers looking for information.  These outlets are not only effective, but in most cases, very inexpensive ways to get your content seen by a wider audience.  For instance:

1. Your Website - A steady stream of one-time viewers from visitors of your website.
2. ITunes / Podcasting - A steady growth of subscribers continuously receiving new content as you release it.
3. YouTube/Community Sites – Exponentiation of one-time viewers in a shorter timeframe.
4. Network Cable/TV - Locally reach 100,000 plus viewers instantly (market dependent).  
5. Your Internal Network - Capture the attention of everyone entering your facility. 

Through a cohesive use of these and other platforms, you can leverage all or any combination to reach a targeted market to get your message across.  By always cross-referencing platforms, viewers are aware of additional means of acquiring and sharing content.

 

Implement Cross-Marketing

It isn't always necessary to develop a new campaign to market your videos internally or externally.  Take a look at your current marketing plan. What areas are available to add a logo, a link, a graphic, an ad, or to post an inexpensive flyer? 

1. Company newsletters and flyers are excellent ways to simply identify to your audience that specific content or series exist on a range of platforms. 
2. Electronic message boards are a simple way to advertise and communicate with viewers.  
3. Information boards in the facility can be used as advertising space
4. Screen enabled devices such as electronic time clocks, phone systems, and even Kiosks, provide a targeted means of advertising.
5. Use Email distribution lists to your advantage by adding verbiage, logos, and links to new content.  

These are just a few of the minimal investment ideas for effectively marketing on New Media platforms by leveraging the greatest potential of your current marketing collateral.  Our next newsletter will cover new ideas in content production or "New Media" in the healthcare industry.  For questions, comments, suggestions, or for assistance in further developing your content series, please email us at info@imagofilms.com, or subscribe to our blog .

 

Imago Film Productions

Joel Carter III

www.imagofilms.com

626.675.6933

Imago Film Productions Wins Second Telly Award

"Imago Wins Second Telly Award" May 30, 2007 10:00: AM PT -LOS ANGELES-  Imago Film Productions was chosen as one of the Bronze Winners of the 28th Annual Telly Awards for its work on the Gamma Knife video for Good Samaritan Hospital in Los Angeles.  This is the second year Imago Film Productions has been honored to receive this award for its work in new media production.  The Gamma Knife video is available on DVD from Good Samaritan Hospital Los Angeles, through the goodsam.org website, and subscription to iTunes.          Imago Film productions one of the pioneers in video podcasting; specializes in new media production and multi platform distribution solutions for corporations and medical institutions.  Through the use of podcasting, internet streaming, IPTV, and other distribution channels, Imago has helped organizations effectively produce award-winning programs that leverage their internal and external communication, training, marketing,  and sales environments.    Recognized as one of "America's Best Hospitals for Top Medical Care in 16 Specialties" in 1998 by U.S. News & World Report, Good Samaritan supports eight Centers of Excellence that focus on advancing the science of medicine while providing outstanding patient care. Each year, Good Samaritan admits approximately 17,000 patients (excluding births, which would add approximately 3,600 more to the total) and handles more than 93,700 outpatient visits. More than 4,100 surgeries are performed annually in 18 surgical suites. Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Winners and Finalists represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. With a 26 year history of recognizing creative excellence, the Telly Awards is a widely known and highly respected international competition. Judges evaluate entries to recognize distinction in creative work - entries do not compete against each other - rather entries are judged against a high standard of merit. With a record 12,500 entries from all 50 states and numerous countries, this year's Telly Awards has been the most successful and competitive in the over a quarter-century long history of the Telly.

 

 

 

Joel Carter III

Imago Film Productions, Inc.

626.675.6933

www.imagofilms.com

This message and/or any attachments may contain confidential and/or legally privileged information and is intended for use only by the intended addressee.  If you are not the intended addressee, you are not authorized to disclose, reproduce, or distribute the contents of this message or take action based on information contained herein.  If this e-mail is received in

error, please notify the sender immediately and delete any remnants of the message from your system.